Amazon Is Closing All U.S. Pop Up Stores


Amazon Is Closing All U.S. Pop Up Stores

Amazon.com Inc will close all of its U.S. pop up stores and focus instead on opening more book stores, a company spokesperson said on Wednesday according to the Wall Street Journal. “After much review, we came to the decision to discontinue our pop-up kiosk program,” an Amazon spokeswoman confirmed to The Wall Street Journal. The closings are expected by the end of April, the report said, citing some of the employees at the stores. Pop-up stores for years helped Amazon showcase novel products like its voice-controlled Echo speakers, but the company is now able to market those products and more at its larger chain of Whole Foods stores, acquired in 2017, and cashier less Amazon Go stores, which opened to the public last year.

The company’s shares closed down 1.4 per cent at $1,668.95. The online retail giant will also open more “4-star stores” stores that sell items rated 4-stars or higher by Amazon customers, the spokesperson added. "After much review, we came to the decision to discontinue our pop-up kiosk program, and are instead expanding Amazon Books and Amazon 4-star, where we provide a more inclusive customer experience and broader selection." Shares of bookseller Barnes & Noble Inc closed down 8.9 per cent at $5.84.
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