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How does Twitter Make Money | Twitter Business Model

Twitter is looking like a money-making machine. The most interesting thing is that Twitter make more than 5 billion U.S. dollars as revenue in 2021. The company said it aims to generate 7.5 billion U.S. dollars or more in 2023.

Lots of people wonder how Twitter makes money. You can see any form of advertising on Twitter absolutely. You are not being charged for using this site. Furthermore, this website is not selling any kind of products too. Then how do they make money?

Twitter Money Making Model

Twitter Feeds on Search Engines

This was the first method followed by Twitter to generate money. They had dealt with search engines such as Yahoo, Bing, and Google. These search engines had acquired the rights to exhibit live Twitter feeds on their search results.

Twitter had earned millions and millions of dollars as revenue by selling the rights of live Twitter feeds on any trending topic. Twitter had also benefitted through this method since it fetches the number of users to this micro-blogging site too.

There are actually 3 sources through which Twitter makes money.

1. Promoted Tweets

Promoted Tweets are nothing but the cost-per-click, keyword-aimed ads that come into sight in all Twitter search result pages. For example, if you search on the search page of Twitter, you will get to see sponsored promoted tweets at the top of the page.

This particular system works in the same manner as the Google Adwords program and so you need to bid higher to show for targeted keywords search. Whenever someone replies, clicks, retweets, or favorites your promoted tweet, only then you are bound to pay Twitter.

2. Promoted Trends

Promoted trend obtains great exposure and so it is to be placed to amplify and initiate a particular conversation on Twitter. It actually helps the user to discover new and exciting things and also take part in them and share it.

The user who clicks on a promoted trend will get to see Twitter search results for that specific topic along with a relevant promoted tweet from the promoter. This particular service is in the beta stage, wherein only a small group of advertisers can make use of it. Do you know, how Facebook makes money?

This is considered to be one of the best ways to promote services and products on Twitter since the advertiser will be able to get more than 80 million impressions per day due to the heavy loads of traffic hitting on Twitter every day.

3. Promoted Accounts

This particular aspect is present in search results and also in the "Who to Follow section", the recommendation engine of Twitter that helps people to recognize parallel accounts and followers.

Big users and brands are ready and prepared to pay Twitter to help them show up their Twitter accounts to build a large user database. They can also aim at a particular country, community, or area of interest. This is another good method for Twitter to make money.

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